Consuelo Rodriguez is a junior at The University of Texas Rio Grande Valley, double-majoring in marketing and computer science. She is a member of the UTRGV Honors College and is a University of Texas System/Texas A&M Investment Management Company (UTIMCO) Scholar. As a Vackar Student Scholar, Rodriguez researched how artificial intelligence can enhance marketing strategies for small businesses. Committed to creating meaningful change, she developed marketing strategies for a local business, mentored fellow students, and organized canned food and book drives. Rodriguez also contributed to the university team that placed second in the 2025 National Digital Marketing Championship and competed in the HSI Battle of the Brains competition. As a project manager intern at the UTRGV School of Podiatric Medicine, she analyzed data to improve instructional strategies that support student success. Rodriguez plans to pursue graduate studies and continue leveraging business and technology to empower underserved communities.